Edward Goodchild

Digital Venture Builder

I'm a seasoned entrepreneur, who uses the principles of connected leadership to create innovative businesses.

See Profile

A dynamic and pragmatic approach to leadership

Openness to change and supporting entrepreneurship are necessities not options.

My earlier professional experience was at the heart of financial services. I was a blue-chip institutional investor (F&C), in equity research sales (Goldman Sachs JBWere), as a wealth adviser (UBS) and as a top-rated investment consultant (Chawker).

Today I am the Founder of the Zendht Venture Studio, building new businesses to our own design, concept and execution. We listen, observe, think and act nimbly to solve challenges.


As a business founder, InnovateUK grant winner, and successful innovator, I am sensitive to the winds of change—and the opportunities they can offer.

I am currently active in businesses across financial services, professional networking, digital transformation, marketing, and national 

Founder, Zendht Venture Studio
2011 - CURRENT

Zendht Venture Studio creates new businesses to its own concepts. Its roots lie with founding Chawker in 2011, and then subsequently including Vetted Adviser, Arbor Steel, MyHuus and Lamwyk.

Co-founder, Selbey Anderson
2018 - CURRENT

Selbey Anderson is a fast growing creative and marketing agency group headquartered in Clerkenwell.

Trustee and pro-bono

Trustee of the UK Cyber Security Council, Governor/Trustee Royal Star and Garter, Trustee The Household Cavalry Foundation, Court Member and Chair of Investments for The Skinner's Livery Company.


Royal Military Academy Sandhurst (RMAS)
Six years in The Household Cavalry
Birmingham University
BSocSc Political science


Entrepreneurial Mindset
Teamwork & Collaboration
Go-to-Market Planning
Digital & Cyber Strategies

Professional accreditations


Chartered Fellow CISI


Fellow Chartered Institute of Marketing


Fellow of The RSA


Chartered Wealth Manager


Edward Goodchild is a rare animal in the world of investment advice and wealth management. He has the skills and experience to offer sound advice, combined with a wonderful way of presenting facts and opinion in an accessible way.

- Chairman

Edward Goodchild describes the various advisory roles within the world of private wealth as ‘seats at a round table’. And, he adds, ‘I’ve sat at every seat’. That gives him a broad perspective, and helps account for his reputation as a prodigious and affable connector within the space.

- 2022 Spears 500

Edward is an indefatigable founder of businesses, harnessing exceptional energy, insight and team building to create success.

- Investment banker

I have worked with Edward over a number of years and he has demonstrated clear thinking, is solution oriented and his business is founded on strong ethical principles of openness and transparency.

- Lawyer

Get in touch

I'm always keen to hear about bold new opportunities and ideas.
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